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The Rise of Nonlinear Thinking: A Forbes Case Study on The Octopus Movement

Updated: Aug 30, 2023

Eran Thomson

In a recent Forbes article, the spotlight was cast on The Octopus Movement, a global network founded by Perry Knoppert that champions the cause of nonlinear thinkers. While the movement itself is fascinating, it opens up a broader discussion on the importance and impact of nonlinear thinking in today's world. Let's delve into this intriguing paradigm shift.

What is Nonlinear Thinking?

Nonlinear thinking is a cognitive process that allows individuals to make connections between seemingly unrelated concepts, leading to innovative solutions and ideas. Unlike linear thinking, which follows a straightforward, logical progression, nonlinear thinking thrives on complexity and ambiguity.

The Forbes Article: A Case Study

The Forbes article by Elaine Pofeldt highlights how The Octopus Movement is making strides in recognizing the gifts of nonlinear thinkers. With members in 60 countries, the movement serves as a compelling case study for the transformative power of nonlinear thinking in entrepreneurship, arts, and problem-solving on a global scale.

The Relevance in Today's World

In a world increasingly driven by data and specialization, nonlinear thinking offers a fresh perspective. It encourages cross-disciplinary approaches and embraces neurodiversity, making it particularly relevant in solving complex problems like climate change, social inequality, and technological advancements.

Nonlinear Thinking in Entrepreneurship

Entrepreneurs like Eran Thomson, mentioned in the Forbes article, have found value in nonlinear thinking. It allows them to wear multiple hats, explore diverse interests, and create businesses that are not just profitable but also innovative and impactful.

The Educational Impact

The Forbes article also touches upon Perry Knoppert's visits to classrooms to discuss "multipotentiality," a concept closely related to nonlinear thinking. This is crucial in an educational system that often stifles creativity and imposes a one-size-fits-all approach.


The Forbes article on The Octopus Movement serves as a microcosm of the larger shift towards embracing nonlinear thinking. As we move into an increasingly complex world, the ability to think outside the box, connect disparate ideas, and embrace complexity will be more valuable than ever.

Call to Action

Inspired by the Forbes article and want to explore nonlinear thinking further? Dive into resources, join think tanks, and be part of the change you wish to see in the world.


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